InfoD-Cafe: Branding Considerations in Wayfinding design

[christian mariacher]

Dear Cafe,

what is your view on the use of corporate-design-typefaces
within wayfinding systems? 
I work for a client who uses Arial -- I don't want to
use this for my wayfinding design on the grounds that Arial
needs more space than other alternatives (however, I must
admit that I am not pleased with the idea of using a mediocre
copy of Helvetica for such an important task).
To get through with this I am now looking for examples of
(well known) companies which do not use their CD-typeface
for their wayfinding system.

There is also the wish to position the logo on each
door-sign (which in my case are more than 1000) -- 
which I think is'nt a good idea either -- I find it hard to 
argue on a level besides aesthetical reasons.

Christian
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