InfoD-Cafe: Branding Considerations in Wayfinding design

[Swanson, Gunnar]

Christian,

>> I can't defend Arial as the choice of corporate typeface but it does seem?
>> that a wayfinding system should be part of a company's image.??
> ... ? that's exactly what I'm am trying to get my head around :)?

If you say that wayfinding is exempt from consideration in the overall brand or image, what does that mean? That it isn't really an important part of the organization? That the organization's image is trivial bullshit and your work is the only functional and important thing being done? (If so, what other activities are too important to be subsumed by the branding?)

Gunnar
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Gunnar Swanson Design Office
1901 East 6th Street
Greenville, North Carolina 27858
USA

gunnar at gunnarswanson.com
+1 252 258 7006

http://www.gunnarswanson.com

at East Carolina University:
swansong at ecu.edu
+1 252 328 2839

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